Dani Apgar
SALES & AI EXECUTIVE | BUSINESS STRATEGIST | PERFORMANCE COACH
Building the future of sales through augmented intelligence,
human-in-the-loop systems, and performance with purpose.
WHO I AM
Executive Intelligence Meets Human Insight
Dani Apgar is a leader at the intersection of AI innovation, enterprise sales, and human performance.
Over two decades, she has built a reputation for translating complex technology into scalable business outcomes & guiding Fortune 500 brands and fast-growth startups alike. At Persado, she led multimillion-dollar portfolios for global companies such as Microsoft, Expedia, and Gap Brands, helping them integrate AI-driven language optimization and behavioral science into their marketing systems.
Later, as Co-Founder and EVP of RapportBoost.AI, she advanced the field of augmented intelligence, demonstrating how human-in-the-loop communication models can improve empathy, efficiency, and measurable ROI.
Today, Dani equips organizations to thrive in the new era of AI-first, human-always business where data and emotion work in concert to drive trust and long-term growth.
“The best technology doesn’t replace people ... it reminds us how powerful we are.”
WHAT I BUILD
Systems That Think & Feel.
The sales landscape has evolved beyond automation.
Dani designs frameworks that combine data science, neuroscience, and sales psychology to create augmented intelligence ecosystems — structures where machines enhance human judgment rather than replace it.
Her approach brings mathematical precision to messaging, emotional intelligence to selling, and clarity to decision-making.
From go-to-market systems to leadership architectures, Dani helps organizations scale intelligently — grounded in evidence, empathy, and excellence.
“Data drives decisions. Emotion drives action.
I build systems that honor both.”
HOW I LEAD
Performance with Precision & Humanity.
As a 10X Senior Performance Coach personally trained by Grant Cardone, Dani has mentored leaders and sales teams worldwide to achieve consistent, data-backed growth.
Her Momentum Mentor philosophy blends executive discipline with human empathy & the same principle that powers every effective human-in-the-loop system.
Through her Lens of Love Life ethos, she teaches that the best leaders scale both revenue and resonance--creating cultures where integrity and profitability coexist.
“ Clarity beats complexity. Action builds confidence. Leadership multiplies both.”
Recognition & Legacy
Track Record of Trusted Results.
As an early pioneer in artificial intelligence adoption, Dani has guided organizations in transforming AI from theory into measurable business results.
10X Senior Performance Coach: Top 4% globally
Founding Member, Humans for AI: Advocating diversity and inclusion in AI, promoting equal representation of women in technology leadership.
Industry Recognition: As part of the founding executive team at RapportBoost.AI, Dani helped the company earn recognition from The Software Report as a Top Software Leader for its excellence in AI innovation and business leadership.
Published Thought Leader: Contributor to leading industry publications and conferences including ShopTalk, with articles covering AI implementation, emotional intelligence in business, and human-centered innovation.
Leadership: Led a $10M+ P&L overseeing sales, customer success, and solutions consulting.
President's Club: Top companywide performer multiple years throughout career
Author: Think AI, Grow Rich: Advanced Sales Techniques with ChatGPT, a practical guide bridging cutting-edge AI capabilities with real-world sales performance.
Trusted by leaders from: Microsoft | Expedia | Gap Brands | 10X | CBSi | Williams-Sonoma | Jenny Craig | & More
Testimonials
"Few AI leaders are as respected across multiple departments in Fortune 500 organizations as Dani."
— Dr. Michael Housman, Chief Data Scientist
"Dani brings incredible expertise in AI and champions diversity as a business executive."
— Beena Ammanath, Founder, AI Institute
"Dani is an exceptional sales and customer success leader. She drives organizational change with a principled and just approach for her team, colleagues, and customers."
— Karen Komaravalli, Adobe Senior Customer Success Manager
"From day one, it's clear Dani leads by example. She cares deeply about the people she works with and the product she's selling. Dani is a performance-driven sales leader, team player, and empowering mentor. Working with Dani, her attitude and energy are contagious."
— Allie Gollner, VP Global Enterprise Solutions Consulting
"In a world that frequently values safety, Dani is bold, successful, and the type of person who will do anything to close the deal or help a colleague. The world needs more people like Dani."
— John Burke, Head of Solutions Consulting
About Dani Apgar: Dani Apgar is an AI Sales Executive and Performance Strategist helping organizations grow through augmented intelligence and human-in-the-loop systems. Below are answers to the most common questions about her work and expertise.
Frequently Asked Questions
What does Dani Apgar do?
Dani Apgar helps organizations implement AI-first, human-in-the-loop sales systems that combine augmented intelligence with emotional intelligence to drive revenue growth and trust.
What is augmented intelligence?
Augmented intelligence enhances human decision-making by combining data-driven insights with human expertise and intuition.
What is a human-in-the-loop system?
A human-in-the-loop system integrates human judgment into AI-driven processes, ensuring that technology supports rather than replaces people.
How can I work with Dani Apgar?
You can request strategy sessions, keynote speaking, or executive advisory engagements through her contact form or by emailing [email protected].
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